Marie also mentions the opposite mistake of doing too much on behalf of the book. We know that poet too—the one who sends you ten reminders to buy his or her book, six invitations to the same reading, and endless Facebook brags. Major turnoff, especially if this poet hasn't bought your latest book, has never shown up at one of your readings, and has never sent you a note of congratulations.
Marie suggests that you keep the personal touch in your efforts and that you seek out reviews and readings. That seems obvious, yes? And yet I know some poets who have given up on doing readings. I can sympathize. Who hasn't driven several hours to give a reading only to discover that the venue host forgot to do any pr or that the majority of the people in the audience are really just there to hear themselves read in the open? Still, if you don't ask for readings, chances are you won't get many. And if you don't do readings, chances are you won't be selling books, minimal or otherwise.
Finally, I was pleased to see that Marie advocated the salon—my favorite kind of reading, the one where a friend hosts a reading for you and invites her friends and yours. These are intimate and wonderful—and usually have some good snacks. And people who've come expecting and hoping to buy your book and have it signed. You go home feeling special.
Now go read the rest of the interview.