Yet another online journal is about to enter the scene. The editor apparently recognizes that there's a lot of competition for our attention, so she's attempting to carve out a niche for her journal. Rude rejections. Great. That's just what poets need.
Here's the relevant excerpt from the call for submissions:
[nameless journal] aims to shake up the literary magazine submissions process by promising honest and at times belligerent responses to poetry submissions. Poetry acceptances need more flattery and rejections need more snark. Expect responses ranging from "This poem is so beautiful it makes me weep" to"Meh" to "Reading this poem makes me want a cartoon anvil to pulverize my skull."
Why would an editor want to respond with belligerence and snark? For the sake of a cheap laugh at someone else's expense? Sounds like this new editor is in the business of hurting people for the sake of being original. That's not what editors do. Editors are in the business of promoting poetry and poets.
When I checked the masthead, I was not surprised to discover that this editor is a student still in an MFA program. Let's hope she grows up before she does much damage. Such a bizarre intention regarding notifications suggests that this editor is not ready to be an editor.
She also says that "Publication will be highly selective." That's if she gets any submissions.
To add to the entertainment value of her rejections, the editor will keep a page called "The Wall of Shame." Here she will post angry responses to her snarky rejections—"Passive agressive, nasty, and/or bizarre responses to poetry rejections will be posted here (sans personal identifiers)." How delightful.
For you sissy poets, the editor allows the option of stating in your cover letter that you want to receive a form rejection.
I say don't bother. Just go somewhere else.